One page. The whole engagement at a glance. Built to give you situational awareness fast — not to teach you everything. When you need depth, the file paths in ~/openclaw-vault/knowledge/clients/lucidya/ have it.
Saudi enterprise SaaS — Arabic-native AI for customer experience. Reactiiv runs their Google Ads. They're going public in 2-3 years.
Five systems wired together. Forget acronyms — just follow the arrows.
ty_lead_submit_demo10 campaigns total across 2 markets. Each campaign = a strategic theme. Each ad group inside = a tighter cluster of related keywords.
| # | Campaign | Budget | Status |
|---|---|---|---|
| C7 |
US AI Agent
Primary product. Lands on /ai-agent. Targets ecom + DTC AI search terms.
|
$4.5K | LIVE |
| C8 |
US OmniServe
Unified-inbox product. Lands on /products/omniserve.
|
$2K | LIVE |
| C9 |
US Competitor Conquest
Bidding on Gorgias/Zendesk/Freshdesk/Kustomer. Deferred to Month 3 by Ahmed.
|
$0 | PAUSED |
| C10 |
US Generic
Generic terms: "AI customer service," "CS automation," "DTC support software."
|
$3.5K | LIVE |
global.lucidya.com, NOT www.lucidya.com. Caught by Shakir Apr 22.| # | Campaign | Budget | Status |
|---|---|---|---|
| C1 |
Brand AR (Search)
Anyone searching "Lucidya" in Arabic. Defends brand. Cheap clicks.
|
TBD | STAGING |
| C2 |
Brand EN (Search)
Same as C1, English brand searches.
|
TBD | STAGING |
| C3 |
Generic AR (Search)
3 ad groups: Social Listening AR, CXM AR, AI Customer Service AR. Arabic translation pending for AG 3.2.
|
TBD | STAGING |
| C4 |
Competitor EN (Search)
Sprinklr/Brandwatch/Hootsuite/Qualtrics alternatives. URL routing fixed Apr 21 (was /platform 404).
|
TBD | STAGING |
| C5 |
Product EN (Search)
7 ad groups (5.1-5.7) by product. AG 5.4 (Survey/VoC) deleted. Copies for 5.1/5.2/5.7 still missing as of Apr 21.
|
TBD | STAGING |
| C6 |
Demand Gen
YouTube + Discovery + Gmail combined. Static creatives OK; video capability = "blank" per Shakir.
|
TBD | STAGING |
Names you'll see in Discord, Sheet comments, and HubSpot. Read before any meeting.
ksa-editorial-preferences.md.The numbers the SVP will measure us against. If you forget everything else, remember 46 SQLs at $400-600 each.
From today through KSA launch. If something here slips, it cascades into the launch.
Every acronym you've been pretending to understand, explained in Meta-Ads language.
ty_lead_submit_demo.Every doc, link, ClickUp task, and decision-point in motion right now. Pasted here so nothing slips between Discord, Drive, ClickUp, and the vault.
What Reactiiv ships before Saudi wakes Saturday morning. Click any block to expand. Copy-paste blocks have a colored left border — triple-click to select all, Cmd+C to copy clean.
Friday 4 PM US time → midnight. Parallel tracks across Daniel, Alex, Ty, and Claude Code.
Why this matters: The previous agency optimized for Lead-volume (Maximize Conversions, Lead as Primary). Result: $30K → 3 SQLs in 90 days, $10,500/SQL. Google found cheap form-fillers, not buyers. Switching to Maximize Conversion Value with weighted MQL/SQL values fixes this structurally — algorithm prioritizes traffic patterns that produce SQLs.
| Conversion Action | Setting | Amount |
|---|---|---|
| ty_lead_submit_demo | Use the same value for each conversion | $5 |
| ty_lead_submit_expert | Use the same value for each conversion | $5 |
| HubSpot - Marketing Qualified Lead | Use the same value for each conversion | $50 |
| HubSpot - Sales Qualified Lead | Use the same value for each conversion | $500 |
| Hubspot MQL Leads | DISABLE this duplicate (avoids double-count) | |
Hubspot MQL Leads duplicate must NOT appear.
HubSpot - MQL and HubSpot - SQL conversion actions will show "Eligible — no recent conversions" until Lucidya reconnects the HubSpot integration. This is expected. Don't "fix" it. Lead conversions (ty_lead_submit_demo) WILL fire from day 1, so Smart Bidding has signal to optimize against. The MQL/SQL value weights stack on top once HubSpot reconnects (could be Saturday, could be Monday — either way, no campaign rework needed).
Goal: Stage all 6 KSA campaigns in Paused state tonight so KSA is ready 3 days ahead of Ahmed's Apr 28 ask. Trust-rebuild signal after recent stumbles. After staging, apply the same conversion + bid strategy setup as US (see §9.2).
Source: ~/openclaw-vault/knowledge/clients/lucidya-keyword-campaign-setup.md (last updated 2026-04-21)
| Campaign | Type / Language | Ad Groups | Budget |
|---|---|---|---|
| C1 BRAND_AR_KSA_SRCH | Arabic Brand | 1.1 AR Brand Core · 1.2 Misspellings & Variants | $1,000 |
| C2 BRAND_EN_KSA_SRCH | English Brand | 2.1 EN Brand Core | $500 |
| C3 GEN_AR_KSA_SRCH | Arabic Generic | 3.1 Social Listening AR · 3.2 CXM AR · 3.3 AI Customer Service AR | $3,000 |
| C4 COMP_EN_KSA_SRCH | Competitor (English) | 4.1 Sprinklr Alts · 4.2 Brandwatch/Meltwater/Talkwalker · 4.3 Hootsuite/Sprout · 4.4 Qualtrics/Medallia | $2,500 |
| C5 PROD_EN_KSA_SRCH | Product (English) | 5.1 Social Listening · 5.2 OmniServe · 5.3 AI Agent · 5.4 Survey/VoC PAUSED · 5.5 Generic SL · 5.6 Generic CXM · 5.7 Generic AI | $2,500 |
| C6 DGEN_EN_KSA_DGEN | Demand Gen | YouTube + Discovery + Gmail (single ad group) | $500 |
| Total KSA monthly budget | $10,000 | ||
utm_source=google
utm_medium=cpc
utm_campaign=ksa-{campaign}-{month}
utm_content={ad-variant-id}
utm_term={keyword-or-adgroup}
Example final URL:
https://lucidya.com/en/products/social-listening?utm_source=google&utm_medium=cpc&utm_campaign=ksa-c5-may&utm_content=5.1-rsa-1&utm_term=social-listening-ksa
Per-campaign config to apply (mirror US):
campaign-5-missing-ad-copies-2026-04-24.md for 5.1/5.2/5.5/5.6/5.7; draft fresh for C2/C4 ad groupsAlex is on the v5 KPI deck rebuild and SVP KPI tracker. Do not parallel-build these. Three corrections sent to her on Friday afternoon — wait for her revised draft, then review.
1. Ramp the funnel rates, don't keep them flat. Her "May = learning phase" label contradicts a flat 60%/75%. Suggested: M1 = 50% Lead→MQL / 60% MQL→SQL, M2 = 60%/70%, M3 = 60%/75%. Same end-state, defensible against Nesma asking "why is May identical to July if you said it's a learning phase?" 2. Demand Gen at $75/SQL is wrong. DG is upper-funnel — usually has WORSE SQL rates than Search. Either model C6 at $1,500-2,500/SQL or treat it as awareness-only and zero SQL attribution. $75/SQL on DG will get questioned. 3. Drop the "23x improvement" framing. Anchor against the $400-600 contract CAC, not against $10,500 floor. "Targeting contract CAC range with value-weighted bidding" is cleaner than a multiplier that sets us up to look bad if Month 1 lands at $1,500/SQL. Also flagged: SDR booking rate (Lead→MQL) needs Lucidya verification before final ship — her 60% is a benchmark, but if Lucidya's actual is 30% (hard- qualifying) or 80% (auto-book), SQL totals shift 2x in either direction.
Alex deliverables landing tonight:
Frame: progress shipped + 4 short asks that unblock Saturday morning. Short list intentional — Nesma is in micromanage mode, a wall of asks reads as deflection.
💬│lucidya-chat · tag Nesma + Ahmed + Lara + Daniel
triple-click → Cmd+C
Hey team — wrapping for the night US time. Quick end-of-day list: everything we shipped or have in flight, plus 4 short asks that unblock me Saturday morning. Anything answered overnight gets us live before tomorrow's US launch. ✅ Shipped tonight (Reactiiv side, no input needed): • v5 KPI projection deck rebuild — KSA + US separated, two 3-month tables (May/June/July), per-campaign breakdown, SQL set as primary KPI • US bid strategy correction — switched to Value-weighted Conversion bidding (corrects previous Lead-volume optimization issue) • KSA campaigns staged Paused — full structure ready 3 days ahead of Apr 28 • Saturday status post + SVP KPI tracker drafted, ready to share AM • Conversion action cleanup audit complete, approval ask ready for Nesma 3 short asks that unblock me before launch: 1️⃣ HubSpot user seat for tyler@ttgmanagement.io — Marketing user, Reports + Lists + Workflows (view-only). Lets us validate the integration sync without holding super admin powers, and confirm conversion data is flowing end-to-end before 8 AM AST. 2️⃣ Funnel rates for the projection model (Nesma — for the SVP deck): what's your historical SDR booking rate (% of demo requests that SDRs book vs disqualify at intake)? And of booked demos, what % show + qualify post-call? Last 3-month HubSpot numbers if you've got them — replaces benchmarks with your actuals so the projection is defensible to the SVP. 3️⃣ Conversion action cleanup approval (Nesma) — Apr 14 ask, audit ready. Drive doc coming to you with proposed Archive (8) / Keep (2) per action. Reversible — Google Ads archives, never deletes. 👍 to approve. ✅ Confirmed already done (per Rasha): HubSpot ↔ Google Ads integration reconnected by Lara on Apr 23. Will be ready by 8 AM AST per Ahmed's brief: KPIs for SVP, MQL/SQL tracking the way you want it, dashboard link. Goodnight.
Standalone short DM to Nesma. The blocker list above includes this same question (item 3️⃣), but isolating it as a DM increases reply rate — she can answer with HubSpot numbers without scrolling through the list. This question collapses the entire projection-model disagreement (Alex's 60%/75% vs my 30%-55%) — Lucidya's actual rates lock the model to her data, which makes the deck defensible to the SVP.
Hey Nesma — quick funnel question for the projection model: what % of inbound demo requests get booked by SDRs (vs disqualified at intake), and of booked demos what % show up + qualify post-call? If you've got the last 3 months from HubSpot we'd rather lock the projection to your actuals than industry benchmarks.
This goes Saturday 6 AM ET (lands in Saudi 1 PM AST). Different from the blocker list — this one shows proof of weekend work and shares the SVP KPI tracker. Alex is drafting; Ty reviews and sends.
Morning team — Saturday status, US launch tomorrow. 🇺🇸 US LAUNCH (Sunday Apr 26): • Tracking shipped + verified — GTM v40 live, ty_lead_submit_demo firing on demo forms (www. + global.) • Bid strategy switched to Maximize Conversion Value with weighted MQL/SQL values — corrects previous Lead-volume optimization issue • Conversion actions configured: ty_lead_submit_demo / ty_lead_submit_expert / HubSpot - MQL / HubSpot - SQL all set as Primary • Live form submit test scheduled for 11 AM ET — proof posted here • GA4 ↔ Google Ads link propagated, ty_lead_submit_demo importable as conversion action 🇸🇦 KSA LAUNCH (Friday May 1): • All 6 campaigns staged Paused in Google Ads ahead of Apr 28 target • EN ad copies loaded for C2/C4/C5/C6 • AR translation routing Monday — Gail handoff sent • Apr 28 walkthrough video + screenshots coming as planned 📈 LIVE PERFORMANCE DASHBOARD: • Looker Studio dashboard going live Sunday morning before US launch • 5 pages: Exec Summary / Traffic / Campaign Performance / Conversions & SQLs / KPI vs Goal • US/KSA filter, refreshes every 15 min • View-only URL coming in Sunday's launch post — replaces 2x/week status meetings 📊 SVP KPI TRACKER: [Google Sheet link] • 46 SQLs/mo target, $400-600 CAC target • Current values reset to Day 0 • Updates daily once campaigns live 🗑️ CONVERSION CLEANUP (Nesma's Apr 14 ask): [Google Doc link] • 10 actions audited, 8 stale (UA-deprecated, Amr-era, 2020-vintage), 2 functional • Reply 👍 to approve archives — every Remove in Google Ads is reversible @Ahmed @Nesma @Lara @Daniel — anything urgent before Sunday, ping me directly. Otherwise driving from this channel. Got this.
Audit complete — 10 conversion actions in Google Ads 385-556-2238, 8 stale (UA-deprecated, Amr-era leftovers, 2020-vintage), 2 functional. Every Remove in Google Ads is reversible (archive, not delete). Once approved, ty_lead_submit_demo gets promoted to Primary Demo conversion action.
PROPOSED ARCHIVE (8):
PROPOSED KEEP (2):
COMING ONCE GA4 LINK PROPAGATES (~24h):
Run this checklist Sunday morning before any US campaign goes Enabled. If any item fails, do NOT launch — fix first.
Goal: Live performance dashboard the SVP can scan in 30 seconds, replacing the 2x/week status meetings. View-only URL goes to Lucidya Sunday morning before US launch.
| Field | Value |
|---|---|
| Tool | Google Looker Studio (free, native connectors) |
| Owner | tyler@ttgmanagement.io Google Workspace · view-only share to Lucidya |
| Data sources | GA4 Lucidya Global (533190397) · Google Ads (385-556-2238) · HubSpot (Week 1 manual via Sheets, Week 2+ auto via API) |
| Refresh | 15-min auto via native Looker Studio connectors |
| Filters | US / KSA / All · Date range · Campaign multi-select |
| Pages (5) | 1. Exec Summary · 2. Traffic & Engagement · 3. Campaign Performance · 4. Conversions & SQLs · 5. KPI vs Goal |
Page 1 — Exec Summary (single screen):
Page 2 — Traffic & Engagement: Sessions over time · Top landing pages · Bounce/scroll · Mobile vs desktop · Source/medium breakdown
Page 3 — Campaign Performance: Per-campaign table with Spend / Clicks / CTR / CPC / Leads / MQLs / SQLs / Cost-per-SQL · sortable
Page 4 — Conversions & SQLs: ty_lead_submit_demo over time · MQL/SQL volume from HubSpot · gclid attribution chain · disqualification rate
Page 5 — KPI vs Goal: 46 SQLs/mo target with progress to date · $400-600 CAC band with current actual · monthly burn rate · trajectory line
Last 60 minutes of the day. Every item below must be confirmed before sleep. If any fails, fix or note as Saturday-morning blocker in the Discord post.