🇺🇸 US Market · Live since Apr 26, 2026
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Q2 Commitment
15 SQLs · $24K
94 leads · 33 MQLs · $1,600 CSQ
Campaigns · per-campaign performance
LAST 7 DAYS
| Campaign | Days active | Daily budget | Spend | % to budget | Impr | Clicks | CTR | Conv | CPL |
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Actuals vs Targets · monthly
| Period | Website visits | Leads | MQLs | SQLs | Cost / SQL | Spend |
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Targets from Lucidya KPI Sheet (canonical · committed to SVP). Actuals from HubSpot (lifecycle-stage + country filter, refreshed nightly) and Google Ads (15-min refresh).
⚡ Last 48-Hour Optimization Log
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📊 Daily Performance — last 14 days (click to expand)
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Context · Smart Bidding learning phase
US campaigns launched Apr 26 with Max Conversion Value bid strategy. Industry pattern for new B2B SaaS Smart Bidding: $0–25% of daily target spend Days 1–7, ramps Days 7–14, hits 75–100% Days 14–21. Algorithm needs ~30 conversions in first 30 days to exit learning mode. May commitment of 3 SQLs absorbs this slow start by design.
🇸🇦 KSA Market · Live since May 1, 2026
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Q2 Commitment
90 SQLs · $30K
334 leads · 152 MQLs · $333 CSQ
Campaigns · per-campaign performance
LAST 7 DAYS
| Campaign | Days active | Daily budget | Spend | % to budget | Impr | Clicks | CTR | Conv | CPL |
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Actuals vs Targets · monthly
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Targets from the canonical Lucidya KPI Sheet. Actuals from HubSpot + Google Ads.
⚡ Last 48-Hour Optimization Log
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📊 Daily Performance — last 14 days
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Context · Smart Bidding learning phase + Hajj/Eid seasonality (May 25–30)
6-campaign KSA structure launched May 1. Smart Bidding learning phase typical 7–14 days. Hajj + Eid (May 25–30) historically pulls KSA B2B engagement down 15–25% — bids pre-reduced by 30% to avoid overspending into low-intent traffic. Spend should ramp again post-June 1.
🇦🇪 UAE Market · Live since May 1, 2026
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Additive upside
$2K / mo
Not in 105-SQL Q2 commitment
Campaigns · per-campaign performance
LAST 7 DAYS
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Actuals vs Targets · monthly
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UAE is additive upside — projections shown are internal, NOT in the 105-SQL Q2 commitment.
⚡ Last 48-Hour Optimization Log
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📊 Daily Performance — last 14 days
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Strategy & Optimization Changelog
Every campaign change Reactiiv makes is logged here. Source of truth: Lucidya Paid Media — Optimization Changelog Sheet. Daniel updates the Sheet; this tab refreshes every 15 minutes.
🇺🇸 US Strategy
VERIFIED FROM GOOGLE ADS
Campaigns live: —
Bid strategy: Smart Bidding · Max Conversion Value (value-weighted)
Conversion weights: $5 Demo · $5 Expert · $50 MQL · $500 SQL
Channel: Google Search (RSA)
Deployment phase: Phase 2 active since Apr 30 (Phase 1 Max Conversions ran Apr 26–30 during conv-stack hygiene)
ICP & geo targeting: awaiting current ICP brief from Lucidya · last targeting reference in vault is from sprint planning, not the locked SVP version
Bid strategy: Smart Bidding · Max Conversion Value (value-weighted)
Conversion weights: $5 Demo · $5 Expert · $50 MQL · $500 SQL
Channel: Google Search (RSA)
Deployment phase: Phase 2 active since Apr 30 (Phase 1 Max Conversions ran Apr 26–30 during conv-stack hygiene)
ICP & geo targeting: awaiting current ICP brief from Lucidya · last targeting reference in vault is from sprint planning, not the locked SVP version
Source: live Google Ads campaign config (customer 385-556-2238) · strategy rationale doc
05-strategy-rationale.md
🇸🇦 KSA Strategy
VERIFIED FROM GOOGLE ADS
Campaigns live: —
Bid strategy: Smart Bidding · Max Conversion Value (value-weighted)
Conversion weights: $5 Demo · $5 Expert · $50 MQL · $500 SQL
Channel: Google Search (RSA) · 1 Demand Gen planned
Language separation: 1:1 ad language → landing page (AR → /ar · EN → /en)
Hajj/Eid (May 25–30): bids pre-reduced 30% per Reactiiv plan
ICP & targeting detail: pending locked Lucidya brief
Bid strategy: Smart Bidding · Max Conversion Value (value-weighted)
Conversion weights: $5 Demo · $5 Expert · $50 MQL · $500 SQL
Channel: Google Search (RSA) · 1 Demand Gen planned
Language separation: 1:1 ad language → landing page (AR → /ar · EN → /en)
Hajj/Eid (May 25–30): bids pre-reduced 30% per Reactiiv plan
ICP & targeting detail: pending locked Lucidya brief
Source: live Google Ads campaign config · strategy rationale doc
05-strategy-rationale.md
🇦🇪 UAE Strategy
PAUSED · NOT YET LIVE
Campaigns prepared: —
Status: all paused in Google Ads (UAE | AR · UAE | EN at $500/day budget caps · AIAgentEN_UAE_SRCH at $67/day)
Budget allocation: $2K/mo planned · additive upside above the 105-SQL Q2 commitment
Bid strategy (when activated): Max Conversion Value · same weights as KSA
Open question for Daniel: UAE was scheduled to go live May 1 — current status is paused. Activation timing TBD.
ICP & targeting: pending locked Lucidya brief
Status: all paused in Google Ads (UAE | AR · UAE | EN at $500/day budget caps · AIAgentEN_UAE_SRCH at $67/day)
Budget allocation: $2K/mo planned · additive upside above the 105-SQL Q2 commitment
Bid strategy (when activated): Max Conversion Value · same weights as KSA
Open question for Daniel: UAE was scheduled to go live May 1 — current status is paused. Activation timing TBD.
ICP & targeting: pending locked Lucidya brief
Source: live Google Ads campaign config · UAE base case proposal in
05-strategy-rationale.md
Optimization Changelog · all changes, newest first
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Lucidya Performance Assistant
Ask about campaigns, KPIs, projections, funnel architecture, or where to find documents. Scoped to Lucidya paid media only.
Contracted KPIs?
Campaign map
Funnel architecture
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Hi — I'm scoped to Lucidya paid media. Ask me about the 9-campaign map, contracted KPIs, the Lead/MQL/SQL funnel, or where to find docs in Drive. I'll defer to the team on anything outside that scope.
AI-generated answers · cross-checked against the Lucidya KPI Sheet, HubSpot, Google Ads, GA4 and Clarity live data. Always verify campaign-changing decisions against the canonical sources.