Sales Command Center · Confidential
Sugar Studios
Revenue · this week
$16,168
vs $5,000 last wk ▲ +11168
Closes · this week
6
vs 2 last wk ▲ +4
New leads · this week
64
vs 63 last wk ▲ +1
Response rate · sample
95.8%
leads replying · n=24 active convos
Pipeline Health — active vs. dormant
Closer · 897 open · active
Dormant / recycle
Sales · 4,360 open · active
Dormant / recycle
Active = leads in motion (touches, booked calls, nurture, follow-up). Dormant = reactivation / no-response / unqualified backlog.
Lead Assignment Health
2,235
leads currently unassigned
190 Closer · 2,045 Sales — no setter is working these. Root of the "ghost setter" / zero-activity problem.
190 Closer · 2,045 Sales — no setter is working these. Root of the "ghost setter" / zero-activity problem.
| Team member | Closer | Sales | Total open | Resp. rate |
|---|---|---|---|---|
| Lauren Llewelyn closer | 389 | 902 | 1291 | 100% |
| Jessica Cyndi Atkinson | 30 | 945 | 975 | — |
| Erica Basden | 288 | 462 | 750 | 93.3% |
| Tobi Alyssa | 0 | 6 | 6 ~idle | — |
| Carley Sather | 0 | 0 | 0 ~idle | — |
| Dakota Rubalcava | 0 | 0 | 0 ~idle | — |
| Fil Catada | 0 | 0 | 0 ~idle | — |
| Ivory Cain | 0 | 0 | 0 ~idle | — |
| Lilaa Vogel | 0 | 0 | 0 ~idle | — |
| Olivia Ortega | 0 | 0 | 0 ~idle | — |
| Sahara Antrim | 0 | 0 | 0 ~idle | — |
| Syd Weaver | 0 | 0 | 0 ~idle | — |
| Unassigned | 0 | 0 | 0 ~idle | 100% |
Open opportunities assigned per person. "~idle" = ≤6 leads (routing gap). Response rate from sampled active conversations.
No-Show → Follow-Up Recovery · last 28 days
No-shows (recent)
7
Followed up after no-show
1
Recovery rate
14.3%
Still open / unworked
6
| Lead | Setter | No-showed | Status |
|---|---|---|---|
| Jessica Bishop | Lauren Llewelyn | Jun 09 | — |
| Janina Ariza | Erica Basden | Jun 07 | — |
| Guadalupe | Erica Basden | Jun 07 | — |
| Demi Anguiano | Erica Basden | Jun 07 | — |
| Lisa Depew | Lauren Llewelyn | Jun 07 | — |
| Georgette Thompson | Erica Basden | Jun 07 | ✓ followed up |
| Elisa Sanchez | Erica Basden | Jun 07 | — |
"Followed up" = a touch logged after the no-show (or closed-won). Recovery = re-engagement after a missed call.
Setter Conversations — what they're actually saying
Live sample of each setter's most recent outbound messages (and lead replies) from GoHighLevel. Sample of up to 24 active conversations this run.
Sales Trainings, Frameworks & KPIs
Sales process & pipelines
Lead flow: Meta/IG ads → Typeform intake → Setter pre-qualifies → Lauren closes by phone → Won.
Closer Pipeline: Sales Call Booked → Confirmed → Follow Up → High Ticket Close · No Show / Down Sell branches.
Sales Pipeline: New Leads → 1st/2nd Touch → Nurture → Follow Up → Booked Client · No response / Unqualified.
Closer Pipeline: Sales Call Booked → Confirmed → Follow Up → High Ticket Close · No Show / Down Sell branches.
Sales Pipeline: New Leads → 1st/2nd Touch → Nurture → Follow Up → Booked Client · No response / Unqualified.
KPIs & targets
Revenue: $105K/mo target. Funnel costs: ~$80/booked call · $2.17/msg · ~$17 CPM · ~$1.30/click.
Activity: call-first · every msg = question/benefit · same-day confirm · work the backlog when flow is low.
Watch: no-show rate, touch rate, calls/messages per setter, follow-up aging.
Activity: call-first · every msg = question/benefit · same-day confirm · work the backlog when flow is low.
Watch: no-show rate, touch rate, calls/messages per setter, follow-up aging.
Closer framework (Lauren)
Phone-only (no Zoom) · card on the live call · warm + direct · one/two-call close · all calls route to Lauren after pre-qual. Single point of failure — protect her time with qualified leads.
Setter training rules
Call-first (texting is the failure mode) · pre-qualify on booking day · open-ended only (assume interest) · energy + persuasion · no cherry-picking — work the backlog. Source: Jeremy Miner SLAM · daily Mon–Fri trainings.
Objection handling
"No $"→financial qualifier + payment framing · "still have my job"→expansion not replacement · "why $10K"→ROI: recoup in ~10 clients · "cheaper elsewhere"→women-led, no exploitation, 6× faster · "need to think"→book follow-up + case studies.